forced diversity in advertising

I noticed the shift in black over-representation all the way back to the Obama years. Theyre starting to wonder if pushing all of these agendas might just be costing them money. Ive always thought that rule number 1 in marketing is to know your audience. I realize the world is changing but mixed race couple, gay & lesbian couples, trans people is a small percentage of the population but you would never know that by watching todays TV commercials. T his report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time . Reminds me of Hitler in the 1930s brainwashing the German population. The way I think of it, if I was an alien circling the Earth in my spaceship and the only thing I knew about the human race was from what I saw in tv ads, then I would have to conclude that most families consist of a black dad, a white mom, two very light skined children, and, judging by the huge modern kitchen, are living in a beautiful house. But when a black man (also most likely on psych drugs) does the same thing, somehow his race and toxic masculinity are never mentioned. Thats perfectly normal! For some, it is a crutch. 25% Jewish? No, they arent. Reflect the realness of your customers in every ad and diversity will naturally follow. As another poster mentioned the bullshit detector is immediately triggered. Just rather the observations of someone that knows more about marketing than most people. And again, your comments about the roles blacks have in commercials were dead on. When BLM founder purchased four homes I had just read a piece by a paid-by-democrats political consultant on CRT. Maybe this is why advertisers are pushing these social agendas?? These companies didnt get the message, so now boycotts and canceled subscriptions are hurting their bottom lines. Pierce Brosnan is not the same physical type as Connery. Communications, PR, public affairs & media relations executives from Forbes Communications Council share firsthand insights. I do hear them complaining that TV commercials seem to be promoting an agenda rather than reflecting real life. Unfortunately, the progressive mindset behind a lot of this nonsense has a firm lock on many, if not most, companies today. Where are the Asians? For me the clearest single point from your comment is that there is a very negative affect from all this woke & diversity advertising by alienating their main audience. Also annoying are the interracial couples. You rock! The suspect is on the loose and must be found, but if its a black man, they wont mention the race . What a sad missed opportunity for brands and advertisers whose money and messages have so much potential power to show the best in all of us and celebrate the things that make our cultures special while bringing us all closer in our common love for a brand. This is planned cultural change to foment divisionand it seems to be working well for them. White, yes. its almost exclusively black man and white or Asian woman. Unfortunately African Americans in the inner cities are at a great disadvantage to develop positive Motivational Values for at least three reasons. On the topic of authenticity: In my research for this blog post, I happened across an article from the UK on how some advertisers have faced a backlash for tokenism that is, running ads filled with white actors and checking the diversity box by including one single member of another race or ethnic group. You raise a good point about female representation, Stephan. In answer to your question, its both. Its getting tiring seeing everyone and everything become obsessed with skin color, gender, gender identity, etc. He may be referring to an ordinance passed by politicians in San Francisco that allows shoplifters to steal up to a thousand dollars worth of merchandise (I think thats the amount) without being arrested. Thats one of the things that bothers me most about this topic brands and advertisers and everyone else banging on endlessly about racism and diversity and inclusion, and then doing absolutely nothing fair, honest, equitable, or meaningful when they have the opportunity to actually be the change they say they want to see. And it all just aint about a disproportionate amount of blacks in commercials. There was an exception made for John Wayne and Errol Flynn but some of it had to do with a desire by Hollywood to promote the war. Why is that the right decision for CBS, audience or sponsors? Well, have you watched the news lately? (Snake oil, anyone?). The best ads Ive seen in the past few months have been Arbys, Chick Fil-A, and ServPro, each of which focuses on either the product or service being offered and do not appear to be pushing nonsense. . Poll your current customers, find out what they feel shows diversity and use what they say. I do believe that their day will come sooner than they think. blacks murder whites at TEN times the rate of vice versa I send emails every day to advertisers and tell them congratulations for being BLM loving SHEEP and just like all the other advertisers riding the black bandwagon just so they can be PC and shame on themselves for going out of the way to make white people look as stupid and frumpy as possible in comparison to the black actors! What happened to the concept of target market? Thank you for calling BS on the misrepresentation and unbalanced perspective in advertising. White men did what nearly every race all over the world did, but the white man didnt cross the ocean and capture blacks and bring them to America, it was usually other black or Arab people who captured and sold them here. Edit: Its six months later and the media still isnt done blaming the car: I am so disgusted by the the portrayal of feminized males in the media (and frankly their actual existence in real life) today. Culture war, definitely. I feel that pushing this agenda has given the blacks an over inflated sense of self worthin that instead of taking a productive place in American society it has just emboldened them (blacks) to riot, burn, smash and grab, accost, push people into train tracks, attack people on the street, carjack, murder, and a myriad of other crimes and not be punished for it. The real issue for me isnt that they are showing more commercials of interracial couples but the fact that these companies are burying us in the number of commercials & completely exaggerating the actual numbers of interracial couples & transgender folks in these commercials. Create A Focus Group To Help You Develop Content, Want to represent a variety of groups? Ever since George Floyd, it seems that forced diversity has really gotten out of hand. I think its funny imaging these losers making 6-7+ figures/yr patting themselves on the back for paying a black actor (probably less than they used to pay whites) to be in their boring commercials as if that can assuage their guilt. I dont believe a lot of what I see on the news, Julie, but quite a few recent mass-casualty events have allegedly been motivated by racial hatred and Buffalo is most certainly not the beginning. In the past half year alone, weve had the SUV that drove itself through the Christmas parade in Waukesha, Wisconsin in November; the synagogue shooting in Texas in January; the Brooklyn subway shooting in April; and thats just off the top of my head. Thank you. If you are a long-time Cranky reader, then you know that I believe authenticity is a key component in advertising. Remember back in the Obama years when no one could criticize the presidents policies or job performance without fear of being called a racist? And the matchmaking app ads show black people or gays. African monarchs often bought slaves from dealers in order to sell them again to other Africans or to Arabs. Forced diversity is stupid. Most interracial couples I know of and see are either Asian-White or Hispanic-White. Admittedly Im going off of anecdotal evidence, but it seems almost every interracial couple in commercials is black-not black (usually black-white), with the bare minimum being black-not black. And most of it is due to the monolithic multinational corporations and their greed for two synonymous and interchangeable terms money and power. And more thoughts and musings yes, I would add Facebook and Google to my list of monoliths. Its becoming like the Soviet Union where art creation was greatly restricted to party members and those who followed the narrow political agenda. You can search our website for events, press releases, blog posts, and more. Dont be obtuse. A solution might be to use No actors! https://en.wikipedia.org/wiki/Sister I was starting to believe that it was I who was exaggerating the amount of blacks in commercials. Turns out, its true. Its really something how Google tries to hide discussions like this, isnt it? Companies will be forced to address their . The greatest losses in life occur because we do not know what we do not know. EVERY commercial is mostly blacks. Just like BLM is a terrorist group. All rights reserved. That was . I agree that we need to tell the advertisers what we want by not purchasing their items or services. Isnt it just a little bit racist of advertisers to tell us that blacks and other people of color must walk, talk, dress and behave like white people, and partake in activities favored by whites, in order to be successful? I think theyre trying to sell ideas..I just dont know what ideas theyre trying to sell. That is the main problem. As a retired marketing executive with over 30-years experience at a Fortune 10 company, I cant understand what the ad industry is doing today. Which I guess should come as no surprise, as insulting peoples intelligence seems to be about all most advertisers are good for anymore. As for myself, they are missing their mark because I dont watch the commercials anymore I see nothing recognizable in them. Advertisers are trying to focus more on diversity DEI roles increased 113% across industries from 2015 to 2020, but many DEI roles in advertising are functions of human resources. Youre right, Ace the majority of brands are so aggravating and obnoxious that a lot of us are cutting the cord. I am sure that for the vast majority of the UK this is not the case. A Diversity Report for the Advertising/Marketing Industry (2020) November 17, 2020. For example, the black kids who beat up the conscientious black student at school for acting white.. Recent LL Bean catalogues are great examples of everything you mention. For instance: the commercial for a deodorant applied to the butt-cheeks where the spokestool says Im not a mathematician but 5/10 is greater than 0/10. ~insipid. Ive read that White male commercial actors are being dropped by Agents or not being able to secure representation because the employment opportunities for them are dwindling to almost nothing. Omg, I just watched TV for an hour and there wasnt 1 white younger female at all. Its not the people who create these situations, people on their own will work out their problems, Governments are usually the problem, they keep people stirred up in order to justify their existence. Art to be good, has to reflect truth in nature and if doesnt, then it is propaganda. The biggest lie I see every day in TV in ads is mixed couples with a white husband and black wife. Some incorrectly say the need to raise funds and the desire to support real diversity puts universities in a bind. Im not mad at they, but I have no clue what drives Lowes CEO of marketing to go along with the black female diversity officer and they in a cube that says eliminating Christmas is the right direction. If they fail, they will ultimately find themselves facing justice for their many crimes and forced to pay for their misdeeds. And lastly, the attack on white males in commercials has been going on for years. . Its really amazing how poorly these companies treat their customers and potential customers, especially compared to a brand like Chewy that works so hard to deliver positive experiences. Lets make it so. Perhaps the most jarring aspect of this new definition is that it is no longer race-neutral, the author opines. But it would be naive to think that many brands and advertisers arent also being driven by other factors, including a fear of being labeled racist and canceled. Heres an idea. Some want to throw back the hands of time and bring back the old days. And, as I get older I learn the things that dont make sense in life arent supposed to because were humans. The healthy choice, I think, is to get off of social media. Ive noticed the absence of white people too. Anyone with healthy self-confidence does not require the culture to prop up their egos. Ultimately, however, they will all fall in a spectacular, but awful manner, as all would-be tyrants do. There are a number of outfits I will not have anything to do with if I can avoid them Coca Cola, Nike, the NBA and NFL, to name just a few. Bad media of any type hurts the creator just as much as it does the audience. (Another is what Disney has done with the Star Wars franchise in erasing male leads.) Yes, the black family camping out in a tent in their back yard and cooking Smores together gave me a laugh, too. Ive been retired for 9 months now and I have been watching a lot of TV lately. James Gilbert, CloudCherry, 13. Thats why I rely on you, my astute Cranky readers, who have never let me down! Garbage collectors? To be honest, I feel more badly for any black people watching this crap. Even the HIV medicine ads show two gay black guys. The comments to the thread are right on the money too. I CANT STAND IT! They are a reflection of a small fraction of modern America which is being conspicuously amplified to unrealistic proportions. The whole you have to be an activist or youre a racist deal is getting old. Do you actually expect TV commercials to accurately represent life? Yes, changing channels and closing out of online ads are two ways of telling advertisers their ads dont interest you. . I decided today to do some looking into finding out if anyone has made statements on line about this issue and came across your article. Let them buy all the advertisers wares. Exactly!! NAACP, BLM, George Soros, Antifa, stupid jock groupies, affirmative action laws. Just as we did in 2018, 2019, and 2020, three ANA studies help provide an understanding of diversity at ANA member companies: This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. It can create feelings of resentment among otherwise fair and good people such as yourself, which I assume is exactly the opposite of what these brands and advertisers are meaning to do. In the UK you notice plenty of Indian/Arab + White couples. But one analysis that does spring to mind is this thread on Reddit in which the topic creator recorded the race of all 433 actors in Super Bowl 2022 commercials and compared the percentages to the actual U.S. population. Any time you want to get together and teach Mr Fuckerburg a lesson in humility just say the word. Anti racism is still racism. We are all human beings with different cultural differences which are good for all. I suggested it as further reading for all. Men, know that most women do not like this, especially Christian women. The moment I see one, I immediately switch to a different channel. These companies are so worried that their Hispandering will all be wasted if someone doesnt realize that the people in the commercial are Latino that they have to yell out loud to consumers : Look, we care about Latinos, too!. Nowadays, however, a lot of this women-and-minorities-everywhere-at-the-exclusion-of-white-males is over-the-top pandering at best. If more ad people want to be activists, this idiocy of Progression will ALWAYS INCREASE because the ACTIVISTS need JOBS! Makes no sense. Im guessing you just watched Karate Kid? Thanks, Michael. Diverse thoughts are contagious, and they add significant value to the ideation process. Whats ironic is that blacks are 14% of the population and are they represent the majority on tv commercials. they are all weird). Thank you so much Cranky for your article. Your company may already be a member.View our member list to find out, or create a new account. Also, TV ratings show a slightly higher audience for minorities, but whites typically make up a majority portion of overall ratings. 61% of Americans find diversity in advertising important. dumb commercials are not necessarily a bad thing. Amen! I have no problem with people from different cultures, perspectives, etc. But yeah certain minorities are very vocal and loud about how any little thing is racist, and thats the problem. I am sad that white people are not represented in TV commercials. And not only that tell these companies youll be taking your business elsewhere; perhaps to a competitor that doesnt wear its politics on its sleeve. Below, they share their best tips for doing so. Yes, but if that group is grossly over represented in commercials, then white folk may think -hey, they be don ok now!..and we tknow their not. As others have posted, advertising is but a cog in the machinery. They would be absolutely crucified for going this route. A man can identify as a woman all he wants, but hell still need a prostate exam around age 40. I have noticed such a drastic change in the demographics of television commercials. Thank you for the kind words, B.Y. They cant get themselves to believe that their governments or doctors or the news people on TV would ever lie to them. Five corporate approved pieces of signage in lobby. Ill try it some night when I want to get rip-roaring drunk! Personally, Id like to see the government reclassify these high-tech companies designations changed to utilities which would most certainly stop them from censoring the public as public utilities are forbidden to do any kind of censorship. The irony is most young suburbanites who care about the issue choose streaming services to avoid or skip the ads anyway. I have to tape all my shows because I am so tired of seeing all black and gay and transgender and interracial people on tv. Boy.. America lost its spine. This is not realistic or representative. You are totally right and Im in the UK. A rudimentary familiarity with basic crime statistics would open a lot of peoples eyes, if they werent so farking stupid. Im willing to do my part. When an ad looks that unrealistic, you can be sure I wont believe anything else it has to say, either. They now account for nearly 19 percent of the U.S. population, yet they are in nowhere near 19 percent of TV commercials. But plenty of great players who were also well loved have had a final match prior to retirement. blacks commit hate crimes at twice the rate They have the executives believing unless you show 70%+ minorities you are racist. Yes, I agree with the earlier poster in commending you on your courage. Interestingly, although Im often accused of being privileged, I actually have had to work harder to get opportunities due to my demographics. Not one white male in the signage. Further, there has been an increase in the ethnic diversity of the marketing teams of ANA member companies the most significant growth of ethnic diversity in the five-year history of this report! Ever see a hiking ad with people of color (POC) that look completely out of place? Just an FYI. And nowhere not in the journalist media, nor in social media, can I find anyone calling BS on it. But I myself see plenty of ads from small-time brands that very conspicuously feature oh, not normal-sized women, but actually obese women. Im just pointing out what any objective, fair-minded person can see and that is the colossal, glaring overrepresentation of black people in TV commercials at the expense of other races, particularly white people. Why is this? These cookies allow us to improve the sites functionality by tracking usage on this website. Its a combination of pandering toward certain races and genders . It used to be, marketers could say they targeted women because women hold the purse strings. Powerful words, Will. The only ad that comes to mind is a boy in ballet tights eating a Rice Krispie Treat with his unseen dad voicing over a note he had written on the wrapper!! I guarantee that 90%+ of Lowes products are purchased by people that celebrate Christmas. Its fine to be neutral. But nothing will change the culture until it happens from within. Tv shows would have you believe all groups of friends are made up of one person each of a different race and a LGBT, its eye rolling ridiculous. The immigrants will be so happy to be free and have a chance at Western lives that they will vote for the liberals who bussed/planed/sailed them in. What we are noting is that advertisers are not doing whats best for the brand, marketshare or stock holders, but rather an attempt to social engineer. Staying silent is part of how we got here in the first place. Representation in advertising had already started to become untethered from reality prior to August 2014, when the Ferguson, Missouri riots erupted following the fatal shooting of Michael Brown by officer Darren Wilson. The overall ethnic skew of the marketing/advertising . These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session. Im waiting to see when the Sound of Music turns black and Maria Von Trapp evokes a black rapper. To brand masculinity as toxic is as ignorant as it is dangerous, and if you ask me, its the product of radical feminists who are themselves a toxic breed. Too bad theres no cancellation button for commercials! I am not a racist. I cry for the state of America these days because as previously posted, I date back to much better days. If this was a book on physics, Mark Levin would win a Nobel Prize for his Theory of Everything. If the advertisers followed the US population demographics itd be one thing. We see what you are doing, and no, we arent buying it at all. Hollywood has always loved the exoticso casting a Scottish actor as an Anglo-Saxon Englishmanthat was their kind of shtick. People of color in commercials usually do not get my attention and I do not buy their products. Yell and stomp enough, youll get your way. While I can certainly appreciate the occasional clever attempt to subvert traditional gender roles in TV commercials, it becomes a problem when the majority of ads go out of their way to push agendas focused on race and gender. Think about that. Homosexual couple having fun together "Diversity" has many different . Patrick Ward, High Speed Experts. And I 100% agree with what you said about the relationship between art, truth, and propaganda. Ladies and gentlemen, I am going to re-read this frank and insightful comment again probably a few times and I encourage you to do the same. And the alien up there in his spaceship would have to also conclude that nearly all white men are clueless bufoons, the butt of jokes from his wife and spoiled kids, and that nearly all figures of authority and respect, whether its a boss at a large company, a doctor, a judge, your local pharmacist, or anyone else that you would look up to, will be a minority.

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